This Cookie Policy and Tracking Disclosure (“Policy”) explains how the Platform uses cookies, pixels, SDKs, tags, local storage, and similar tracking technologies (collectively, “Tracking Technologies”) when users access or interact with the Platform’s websites, applications, and digital services.
The purposes of this Policy are to:
Provide transparency regarding Tracking Technologies
Comply with applicable privacy and consumer protection laws
Support informed user choice and consent
Limit legal and regulatory risk
Align tracking practices with data minimization principles
This Policy applies to all users, including visitors, registered users, couriers, customers, and business partners.
This Policy is designed to comply with and reflect requirements under, including but not limited to:
California Consumer Privacy Act (CCPA)
California Privacy Rights Act (CPRA)
California Constitution, Article I, Section 1 (Right to Privacy)
EU General Data Protection Regulation (GDPR)
EU ePrivacy Directive / ePrivacy Regulation (where applicable)
Federal Trade Commission (FTC) unfair or deceptive practices standards
Where multiple laws apply, the Platform adopts the most protective standard reasonably applicable.
Cookies are small text files stored on a user’s device by a website or application. Cookies may be:
Session cookies (deleted when the browser closes)
Persistent cookies (remain until expiration or deletion)
First-party cookies (set by the Platform)
Third-party cookies (set by external service providers)
In addition to cookies, the Platform may use:
Pixels and web beacons
Software development kits (SDKs)
Local storage and session storage
Device identifiers
Server-side tracking mechanisms
For clarity, all such technologies are covered by this Policy.
The Platform uses Tracking Technologies that fall into the following categories.
4.1 Strictly Necessary CookiesThese technologies are essential for the operation of the Platform and cannot be disabled without impairing functionality.
Examples include cookies used for:
User authentication and login sessions
Security and fraud prevention
Load balancing and system integrity
Account preferences and settings
Legal Basis:
Legitimate interest / necessity for service provision.
4.2 Functional CookiesFunctional cookies enable enhanced features and personalization.
Examples include:
Language preferences
Region or location preferences
Saved user settings
Accessibility preferences
These cookies improve usability but are not strictly required.
4.3 Analytics and Performance CookiesAnalytics technologies collect information about how users interact with the Platform, including:
Examples include:
Page views
Navigation paths
Feature usage
Error reports
Performance metrics
Analytics data is used to:
Improve services
Diagnose technical issues
Understand user behavior in aggregate
Examples of analytics providers may include industry-standard tools.
Analytics data may be aggregated and de-identified where possible.
4.4 Advertising and Marketing CookiesAdvertising technologies may be used to:
Measure campaign effectiveness
Limit ad frequency
Attribute conversions
Support interest-based advertising
These technologies may involve third parties and cross-site tracking.
The Platform does not knowingly sell personal information of minors.
4.5 Social Media and Third-Party IntegrationsCertain features may enable content sharing or integration with third-party platforms.
These services may set their own cookies or tracking technologies subject to their own privacy policies.
Tracking Technologies are used for the following purposes:
Operating and securing the Platform
Enhancing functionality and user experience
Measuring performance and usage trends
Preventing fraud and abuse
Supporting customer service and dispute resolution
Complying with legal and regulatory obligations
Supporting marketing and growth efforts (where permitted)
The Platform does not use Tracking Technologies for purposes inconsistent with this Policy or applicable law.
Tracking Technologies may collect or generate personal information, including:
Online identifiers
Device information
IP addresses
Usage and interaction data
Such data is processed in accordance with the Platform’s Privacy Policy and Data Retention & Deletion Policy.
Where required by law (e.g., EU/EEA users), non-essential cookies are deployed only after obtaining valid user consent.
Consent may be managed through:
Cookie banners
Preference centers
Browser settings
California residents may opt out of:
Sale of personal information
Sharing for cross-context behavioral advertisings
Opt-out mechanisms may include:
“Do Not Sell or Share My Personal Information” links
Global Privacy Control (GPC) signals
Account-level preferences
The Platform recognizes and honors valid Global Privacy Control signals where legally required.
Users may manage cookies by:
Adjusting browser settings
Using device-level controls
Accessing cookie preference tools
Opting out via third-party mechanisms
Disabling cookies may affect functionality.
The Platform may permit third parties to place Tracking Technologies for:
Analytics
Advertising
Infrastructure support
Such third parties are contractually required to process data in accordance with applicable law.
The Platform does not control third-party cookie practices and encourages users to review third-party privacy policies.
Tracking data is retained only as long as necessary to fulfill its purpose and is subject to:
Retention limits
Deletion schedules
Anonymization practices
See the Data Retention & Deletion Policy for additional detail.
Tracking data is protected through:
Access controls
Encryption where appropriate
Monitoring and logging
Vendor security assessments
Retention does not imply unrestricted access.
The Platform does not knowingly use Tracking Technologies to target children under 13 (or under 16 where applicable).
If such data is discovered, it will be deleted promptly.
Tracking practices may change due to:
Platform updates
Legal requirements
Technology changes
Material changes will be reflected in updated disclosures.
The Platform maintains internal documentation regarding:
Tracking categories
Consent mechanisms
Vendor relationships
Compliance decisions
These records support regulatory inquiries and audits.
Nothing in this Policy:
Creates contractual rights beyond existing agreements
Constitutes an admission of non-compliance
Waives legal defenses
The Platform’s tracking practices are conducted in good faith.
This Policy is governed by the laws of the State of California and applicable federal and international law.
If you have questions or concerns regarding this Policy, please contact us:
Email: support@pykkit.com
Address: Palo Alto, CA 94304
The Platform is committed to transparency, lawful data practices, and respecting user privacy choices.